November 4, 2009

The purpose of this exercise was to determine our positioning statement that uniquely sets us apart from our competitors. We received more than 800 internal and external opinions that helped shape the outcome. With this input, we better understood how the Faculty is perceived internally and externally and identified gaps that exist between internal realities and external perceptions. This input served the basis to form our positioning statement.

It is vital to note the positioning statement does not replace our Faculty’s vision or mission; supports them for communication purposes to external audiences. The position is intended to be our platform of unique attributes that form a set of key messages, supported by statements that prove each message. The positioning statement is a broad vision for how we communicate with our target audiences. This statement will evolve and change over time and is open to further wordsmithing.

Vision

The Faculty of Applied Science and Engineering will be a leader among the world’s best Schools of Engineering in its discovery, creation and transfer of knowledge and technology through teaching and research.

Mission

1. To discover and share knowledge with students by offering undergraduate, professional, and graduate degree programs of the highest quality in an environment that provides immersion in world-class research and ensures a supportive student experience.
2. To ensure our students are equipped with the academic leadership, communication skills and globalization awareness required by the engineering profession, and society in general.
3. To discover new knowledge and to contribute to society through advanced research, innovation and technology transfer.
4. To realize an exemplary degree of citizenship and ethical behaviour among our faculty, staff, alumni and students.

Communications Positioning Statement

The world’s cultural and commercial convergence makes for an unprecedented richness in opportunity for Engineering.

The University of Toronto Faculty of Applied Science and Engineering is pioneering this reality by enabling our community of today’s students and tomorrow’s Engineering leaders to build a stronger global society.

We prepare well-rounded future world leaders who flourish in the breadth and depth of our challenging, inter-Faculty academic and co-curricular Engineering programs.

Our longstanding tradition, excellence and spirit of innovation in Engineering leads us to excel at integrating creative techniques and ideas from dynamic, evolving sources to catalyze meaningful new research directions that address the needs for building a stronger global community.