Professor Mark Chignell from the Department of Mechanical and Industrial Engineering and graduate student Jamy Li authored a study, “Birds of a Feather: How personality influences blog writing and reading,” evaluating whether aspects of a blogger’s personality can be gleamed from his/her posts.
The researchers found that blog readers do, in fact, gain insight into writers’ personality traits by following their posts; Personal or narrative-style blogs are found to reveal the most about the writer’s personality.
Click here to read commentary on the study in Psychology Today.
